My name is Phay Dee. I was born and raised in Palm Beach, Florida. At a very young age, my father, an immigrant of Haiti, left his job at a local golf course to start his own landscaping business. Seeing him dominate the landscaping industry, even as saturated as the market is in South Florida, inspired me to be become a entrepreneur myself.
At the age of 12, I started selling snacks to my fellow classmates. I started with selling just a few items that took up the extra space in my school backpack. Within weeks, my backpack became too small and I was now using a full-sized duffel bag to carry my snacks. I listened to what my classmates were interested in and updated my "inventory" to match. Eventually, I was selling out by first period and I had to bring my other classmates on to my "team" to help me sell the additional snacks that I was bringing. With this side hustle, I didn't have to work a part-time job like many of my fellow classmates had to because I was literally making their paycheck in a day.
Eventually, I graduated and went off to college for pre-medicine. I ended up dropping out in my third year because I realized that college wasn't exactly what I was told it would be. My parents were extremely disappointed. They wanted me to be a doctor or a nurse, but my heart just wasn't in it. My passion was and always has been in business.
I spent years trying to find my purpose and trying to find something that I was actually passionate about. I knew I wanted to be in business for myself and help others, but I wasn't sure how I could serve my community and still enjoy doing what it is that I love.
During this time of "finding myself," I dabbled in other industries. I didn't have all the answers and I didn't invest any time or money in learning. Because of this, I failed...miserably. I know all too well about feeling overwhelmed, frustrated, burned out, and defeated. However, I didn't let my failures define me. Since then, I have made over 5 figures in my other business.
I have spent the last few years studying and investing into becoming a business coach and consultant. I knew I had the expertise to help other women build their businesses, but I let fear keep my on the sidelines for years. I didn't think I was good enough or that people trusted me enough with their business. Even through the fear, I knew I had to continue to push forward.
2020 has been a year like no other. Even during all of these uncertain times, I told myself that this year was going to be a year of clarity for me. No matter what was going on, I was determined to start serving my community even more and help other women make transformations in their business. Phay Dee Consulting & Coaching isn't just another business venture for me. My purpose and my passion is helping other women create and build successful businesses.